It is essential to me that my children exert themselves inasmuch as they develop a strong sense of responsibility. That they know about my career path and draw inspiration from it, like I did with my own grand-father’s. That I pass on my values, my convictions. That they understand my choices and, at times, my absences. That a strong work ethic, perseverance and compassion be the foundations of their adulthood. The idea of addressing personal branding is in part linked to the restructuration of the NATEC Group. The diversified and restructured firm contains a Talents&Culture department, which reflects our aspiration to be a liberated company. It is essential that our collaborators understand and adhere to the values stated here. My goal is, ultimately, to liberate myself from the constraints of work and the company in order to set aside time for personal endeavours; it is therefore paramount that my commitment to self-development and rigor is transmitted to my collaborators. Personal branding is an original platform that sensitizes my clients, collaborators and others, who may better understand and share my work ethic and values.